UI (User Interface) and UX (User Experience) are two key concepts in web and app design that are often mentioned together but represent different aspects of the design process.
✅UI focuses on the visual elements of a website or application. It includes everything users interact with directly—buttons, menus, icons, typography, color schemes, and overall layout. Essentially, UI design is about making the interface visually appealing and easy to navigate.
✅UX is about how users feel when they interact with your website or app. It focuses on usability, ease of navigation, and overall satisfaction. Good UX ensures that users can complete their tasks without confusion.
But why are these two factors important for the website? Good UI and UX make a website both attractive and user-friendly, boosting satisfaction and retention. Investing in both ensures a positive first impression and keeps users engaged, leading to more clicks and sales.