5 Common SEO Mistakes That Are Hurting Your Website Rankings in Canberra

With over 50% of people now browsing the web on their phones, making sure your website works well on mobile is a must. If your website isn’t easy to use on a smartphone or tablet, it could hurt your search engine rankings and make visitors leave your website quickly.

Here’s why this is so important and why your Canberra Business Needs a Mobile-Friendly Website:

Google now ranks your website based on how well it works on mobile devices. This is called mobile-first indexing. If your website isn’t mobile-friendly, Google might rank it lower than other websites that are optimized for mobile, which means fewer people will find your website when they search online.

To make sure your website is mobile-friendly and boosts your SEO performance, follow these essential steps:

✔️Ensure your website design is responsive to different screen sizes.

✔️Test your website with tools like Google's Mobile-Friendly Test.

✔️Optimize page load speeds, as slow-loading mobile pages can negatively impact your rankings.

Keywords are important for SEO, but using them too much—called keyword stuffing—can actually hurt your website’s rankings. Google’s algorithms are designed to recognize when a website is overloading its content with keywords, making the content sound unnatural or spammy.

Why does this matter?

Search engines like Google want to show content that is easy to read and helpful to users. If you use too many keywords just to rank higher, it can make your content hard to read and less enjoyable. This can make Google think your page isn't as useful, which could hurt your ranking. It's important to use keywords, but even more important to do it naturally.

Here’s how to use keywords the right way and make your content interesting and valuable:

📌 Use keywords naturally and include related terms. Write naturally with the help of our professional copywriters.

📌 Keep your keyword usage around 1-2% of your content.

📌 Write content that focuses on your readers, not just search engines.

Backlinks are links from other websites that point to your website. They are important because search engines like Google use them to determine how trustworthy and relevant your website is. However, not all backlinks are helpful!.

If you have links from low-quality or unrelated websites, they can actually hurt your rankings instead of improving them.

Here’s a suggestion to boost your ranking with backlinks:

🔗 Get links from trusted websites: Aim to get backlinks from websites that are relevant to your business and have a good reputation.

🔗Try guest blogging and collaborations: Write for other blogs, team up with other businesses, or work with influencers to get valuable backlinks.

🔗 Check your backlinks regularly: Use tools like Google Search Console to keep an eye on your backlinks and remove any bad ones.

For businesses in Canberra, focusing on local SEO is very important, because it helps your business show up in search results when people are looking for services near them.

Why is this important?

More and more people are searching for businesses that are close to them. They want quick access to services in their local area, and if your business isn’t showing up in local searches, you're missing a chance to connect with those potential customers. Local SEO helps your business get in front of the right audience at the right time.

Here’s how you can improve your local SEO:

🚀 Set up and update your Google My Business profile

🚀 Use the same Name, Address, and Phone Number (NAP) everywhere.

🚀 Use local keywords related to Canberra on your website to attract people searching in your area

🚀 Encourage customers to leave Google reviews to increase your local credibility.

Google gives more importance to websites that keep their content fresh and relevant. If your website has outdated information, Google might think it’s not useful for users anymore. This can cause your website to drop in search rankings. Regularly updating your content shows Google that your website is active, reliable, and relevant to what people are searching for. Here are 3 Simple Ways to Keep Content Fresh:

🌐 Keep your blog posts and website pages updated with the newest info about your field.

🌐 Keep adding new content like blog articles, customer stories, or helpful guides. If you need expert help, check out our Professional Blog Writing Service.

🌐 Go back and improve old content, so it stays useful and matches what people are looking for.

If you avoid these common SEO mistakes, your website can rank higher and get more free traffic from search engines. If SEO feels confusing or you need help, DigiSiam is here for you. Our seo company in Canberra can help make your website better and bring in more visitors.

👉 Need help? Get in touch with DigiSiam today for a custom SEO check-up and start making your website better

Your Top SEO Questions

What are the most common SEO mistakes?

Some big SEO mistakes are not making your website mobile-friendly, using too many keywords, ignoring local SEO, and not updating your content often.

How can I fix keyword stuffing on my website?

Rewrite your content so keywords sound natural. Use similar words and make sure it’s easy for people to read and understand.

Why is local SEO important for my business in Canberra?

It helps more people in Canberra find your business when they search online.